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Big 12 forms advisory board to guide business strategy

NCAA conference brings together leading business figures to provide insight and counsel.

15 November 2022 Josh Sim

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The Big 12 has announced it has formed an advisory board to help shape the National Collegiate Athletic Association (NCAA) conference’s business strategy.

The board is comprised of more than 35 leaders from a variety of fields who will provide insight and counsel. Names include Bruin Capital chief executive George Pyne, Endeavor president Mark Shapiro and Goldman Sachs executive Stacy Sonnenberg.

Advisory board members will also have the chance to mentor Big 12 student-athletes, as well as get additional opportunities for ‘integration into the conference’s landscape’.

“The business advisory board will play a crucial role in creating the blueprint to growing our brand and business,” said Big 12 commissioner Brett Yormark.

“I appreciate each board member’s willingness to assist the Big 12 in crafting our business strategy. Every member brings a wealth of expertise and experience to the table, and I look forward to working with the entire board.”

Bodyarmor and Vitaminwater co-founder Mike Repole, who also joins the advisory board, added: “It’s a thrilling time in college sports especially for the Big 12. Having Brett share his vision and strategy for the Big 12 is extremely exciting.

“I am honored to be a part of this advisory board and to play a role in the growth, momentum and evolution of this celebrated conference. I look forward to working alongside an incredible group of entrepreneurs and change agents to help guide this conference to reach its highest level of success.”

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