Domestic appliance brand Beko, a major advertiser in the English Premier League since 2008, has announced its sponsorship of The Football League's OfficialSoccerSchools.co.uk, a website created to further market coaching courses for kids at soccer clubs.
According to an official press release, 'As well as encouraging kids to get active, Beko is also helping their parents to support them, by creating a new social media programme: ‘Beko Mums United’. This is a new Facebook community for mums wanting to help their kids stay fit and healthy by enjoying sport.'
The campaign itself, fronted by Sky Sports presenter Kirsty Gallacher, has been developed by sports media and marketing agency Sports Revolution.
The Football League head of marketing David Malkinson said, “The Football League is innovating across both digital and non-digital areas of football. OfficialSoccerSchools.co.uk is a huge step forward for clubs community engagement arms, enabling them to better market their holiday and term-time soccer and multisport activity.
“Many children make their first connection with a club through a Soccer School and we know the site will develop more fans of the future. We are delighted that Beko is extending its support for UK football right down into the grass roots of the sport," he added.
The Football League – Beko
