Beach volleyball tour secures US cable coverage

Eleven of the fourteen finals from the 2009 AVP Pro Beach Volleyball Tour will be broadcast on cable television.

6 May 2009 Michael Long
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Eleven of the fourteen finals from the 2009 AVP Pro Beach Volleyball Tour will be broadcast on cable television.

The finals will be screened by Versus, the Comcast-owned cable network. It comes after short-term deals with NBC for other AVP events, and marks the end of a reasonably profitable revenue-sharing arrangement with Fox. Instead, the AVP and its sponsors will pay a reported US$50,000 per event to secure broadcasting time on Versus; sponsors KFC, Anheuser-Busch and Crocs are all expected to buy advertising time.

The AVP’s deal with Fox was ended after the network lost its 12 per cent equity in the tour, and following the ousting of  former AVP commissioner Leonard Armato.

“We are thrilled to partner with Versus, the fastest growing sports cable network in the country,” said Jason Hodell, chief executive of AVP Pro Beach Volleyball. “Our comprehensive schedule on Versus gives fans all around the country the ability to tune in to the majority of AVP events.”

Marc Fein, executive vice president at Versus, said: “We are always looking to add strong, recognisable sports properties to our already solid line-up of action-packed events. The AVP features world-class athletes and top quality play and we’re looking forward to showcasing the intense competition to more than 75 million US homes.”

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