Getty Images
The Board of Control for Cricket in India (BCCI) has confirmed Adidas as the new kit sponsor for the national teams.
Contract:
- Reports earlier this year state the deal is for five years
- Deal said to be worth I₹70 crore (US$8.45 million) per year
Context:
The BCCI had earlier this year signed a deal with Kewal Kiran Clothing Limited (KKCL) that made its Killer brand the kit supplier of the national teams. Reports indicate Killer’s deal will expire on 31st May, with Adidas to now step in at the start of June. The link-up with Adidas sees the BCCI return to a sportswear brand as the technical partner of its national teams after fantasy gaming platform Mobile Premier League (MPL) replaced Nike in 2020.
Comment:
I'm pleased to announce @BCCI's partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas
— Jay Shah (@JayShah) May 22, 2023
Coming next:
The BCCI will now focus on finding a new lead sponsor for the national team’s shirts, following Byju’s confirmation that it would not extend its deal.
