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India’s cricket teams net Adidas as new kit sponsor in ‘US$8.45m per year’ deal

German sportswear giant replaces Killer on five-year contract.

22 May 2023 Josh Sim

Getty Images

The Board of Control for Cricket in India (BCCI) has confirmed Adidas as the new kit sponsor for the national teams.


  • Reports earlier this year state the deal is for five years
  • Deal said to be worth I₹70 crore (US$8.45 million) per year


The BCCI had earlier this year signed a deal with Kewal Kiran Clothing Limited (KKCL) that made its Killer brand the kit supplier of the national teams. Reports indicate Killer’s deal will expire on 31st May, with Adidas to now step in at the start of June. The link-up with Adidas sees the BCCI return to a sportswear brand as the technical partner of its national teams after fantasy gaming platform Mobile Premier League (MPL) replaced Nike in 2020.


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The BCCI will now focus on finding a new lead sponsor for the national team’s shirts, following Byju’s confirmation that it would not extend its deal.

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