Barcelona sign Baruel in Brazil

Spanish soccer giants FC Barcelona have signed a sponsorship deal with Brazilian foot care company Baruel.

12 December 2014 James Emmet
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Spanish soccer giants FC Barcelona have signed a sponsorship deal with Brazilian foot care company Baruel.

It is the first regional partnership Barcelona have agreed in Brazil and was brokered for the La Liga club by the Brazilian-based Traffic Sports agency.

As part of the deal, Baruel will be designated as an official partner of FC Barcelona and will have the right to use the club's marks and logos and, in some cases, video materials in marketing and merchandising activities in Brazil.

The deal also includes a package of hospitality rights at Barcelona's Nou Camp home stadium.