- US$777k worth of fan tokens sold on Chiliz.Net in under two minutes
- $BAR tokens bought in 106 countries
- More to be made available from 24th June
Spanish soccer champions Barcelona generated US$1.3 million from fan token ($BAR) sales after they sold out in less than two hours.
Launched in partnership with blockchain fintech provider Chiliz, and available on fan voting and rewards app Socios.com and the Chiliz Exchange platform, all 600,000 $BAR tokens were quickly snapped up. Notably, US$777,000 worth of tokens were sold on Chiliz.Net in less than two minutes, while demand on Socios and Chiliz exceeded supply by five times – more than US$6 million was deposited up to and during the flash sale.
The $BAR tokens, available at a fixed price of US$2, were sold in 106 countries, with more set to be available from 24th June. The price for those will be determined by supply and demand.
In return for their purchase, the fan tokens will offer buyers increased fan engagement on Socios.com, enabling them to vote in club-specific polls and to be in with the chance of winning digital and real-life rewards, such as VIP experiences.
The first Barca poll using $BAR will let supporters decide on a piece of fan-designed artwork to go inside the home dressing room at the Camp Nou stadium. $BAR token holders will also be able to vote in other polls every season on Socios.com, earning rewards and increasing their fan status through the app.
A leaderboard feature, where fans will receive rewards points based on how they interact with their teams through the app, will be launched in the near future, allowing supporters to compete to become the number one fan in their country. A chat feature and games will be launched on Socios.com in the coming months.
“Socios.com has been live for just over six months, but now fans are grasping the benefits of owning fan tokens and how we are able to deliver unprecedented opportunities for engagement with their clubs and unforgettable experiences,” said Alexandre Dreyfus, chief executive and founder of Chiliz and Socios.com.
“Football is a global game and support extends way beyond the stadium, city and country of the club. It’s a stat we’ve used often, but for the biggest clubs in the world 99.99 per cent of their support is outside the stadium. The fact $BAR Fan Tokens were bought in 106 countries is a strong testament to this.”
As well as Barca, Socios has partnerships with other top soccer clubs including Juventus, Paris Saint-Germain, Atlético Madrid, AS Roma, Galatasaray, and Independiente. It also has deals with Ultimate Fighting Championship (UFC) and esports team OG. Going forward, the company is aiming to secure tie-ups with as many as 50 soccer clubs and other sporting verticals.
Spanish soccer champions Barcelona generated US$1.3 million from fan token ($BAR) sales after they sold out in less than two hours.
Launched in partnership with blockchain fintech provider Chiliz, and available on fan voting and rewards app Socios.com and the Chiliz Exchange platform, all 600,000 $BAR tokens were quickly snapped up. Notably, US$777,000 worth of tokens were sold on Chiliz.Net in less than two minutes, while demand on Socios and Chiliz exceeded supply by five times – more than US$6 million was deposited up to and during the flash sale.
The $BAR tokens, available at a fixed price of US$2, were sold in 106 countries, with more set to be available from 24th June. The price for those will be determined by supply and demand.
In return for their purchase, the fan tokens will offer buyers increased fan engagement on Socios.com, enabling them to vote in club-specific polls and to be in with the chance of winning digital and real-life rewards, such as VIP experiences.
The first Barca poll using $BAR will let supporters decide on a piece of fan-designed artwork to go inside the home dressing room at the Camp Nou stadium. $BAR token holders will also be able to vote in other polls every season on Socios.com, earning rewards and increasing their fan status through the app.
A leaderboard feature, where fans will receive rewards points based on how they interact with their teams through the app, will be launched in the near future, allowing supporters to compete to become the number one fan in their country. A chat feature and games will be launched on Socios.com in the coming months.
“Socios.com has been live for just over six months, but now fans are grasping the benefits of owning fan tokens and how we are able to deliver unprecedented opportunities for engagement with their clubs and unforgettable experiences,” said Alexandre Dreyfus, chief executive and founder of Chiliz and Socios.com.
“Football is a global game and support extends way beyond the stadium, city and country of the club. It’s a stat we’ve used often, but for the biggest clubs in the world 99.99 per cent of their support is outside the stadium. The fact $BAR Fan Tokens were bought in 106 countries is a strong testament to this.”
As well as Barca, Socios has partnerships with other top soccer clubs including Juventus, Paris Saint-Germain, Atlético Madrid, AS Roma, Galatasaray, and Independiente. It also has deals with Ultimate Fighting Championship (UFC) and esports team OG. Going forward, the company is aiming to secure tie-ups with as many as 50 soccer clubs and other sporting verticals.
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