Kuala Lumpur-headquartered sports marketing agency Total Sports Asia (TSA) has agreed a deal to distribute FC Barcelona’s official club channel, Barca TV.
The agreement was struck between TSA and MediaPro, the Spanish distributor and production company representing Barca TV, and will see TSA become the exclusive distributor of the channel throughout the Asia Pacific region.
The channel currently produces a pair of three-hour programming blocks each week, which include full delayed coverage of all FC Barcelona matches in La Liga, the Copa Del Rey and the Uefa Champions League as well as interviews, reports and behind the scenes footage.
Julian Jackson, TSA’s chief content officer, said: “TSA are honoured to be working with such an icon in world sports as FC Barcelona. We are really excited to be able to bring global superstars Messi, Neymar, Iniesta, Xavi, Fabregas and Pique to Asia Pacific living rooms, not only for all of the games they play but also to see what they are like off the pitch. Broadcasters will get the chance to be associated with the most attractive to watch side in world football.”TSA – Barca TV