Bandai comes on board with Tokyo Olympic bid

Bandai Co Ltd, the Japanese toymaker, has been named as a sponsor of the Tokyo bid to host the 2016 Olympic Games. The bid campaign has already attracted 12 other sponsors, including high-profile brands such as Yahoo and Asics.

12 March 2009 Michael Long
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Bandai Co Ltd, the Japanese toymaker, has been named as a sponsor of the Tokyo bid to host the 2016 Olympic Games. The bid campaign has already attracted 12 other sponsors, including high-profile brands such as Yahoo and Asics. Bandai is the world’s third largest producer of toys, and has developed such iconidc brands as Tamagotchi.

“The 13th new sponsor represents a perfect example of how much people and corporates in Japan love and are passionate about the Olympic and Paralympic Games,” said Tokyo 2016 bid committee international communications manager Masa Takaya said. “By adding this major company as our bid partner despite the global economic downturn we will further accelerate our bid promotion nationally and internationally.”

The International Olympic Committee will select the host city by secret ballot in Copenhagen in October. The Tokyo bid has confirmed that the US$4.4 billion needed to complete the infrastructure for the Games, should they be awarded to the city, has already been allocated. Tokyo hosted the 1964 Games, and claims 23 of its proposed 34 venues are already in place.

“Legacy is very important to the IOC,” said Tokyo Governor Shintaro Ishihara. “We hosted the Olympics in 1964 and plan to use many of those facilities which are still standing and in good condition.”

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