Apparel brand Avalanche Skiwear has announced a three-year partnership with USA Luge to provide the national team with a variety of outerwear.
The deal, which will run up to the Sochi 2014 winter Olympic Games, sees Avalanche Skiwear named as the official outerwear provider of USA Luge, with athlete and staff members receiving a full range of clothing for a variety of weather conditions.
In addition to enhanced branding on all team outerwear, the Quebec-based skiwear firm will receive logo exposure on the team’s racing gear.
Gordy Sheer, director of marketing and sponsorship for USA Luge, said: “As a winter sport, luge training and competitions take place in all kinds of weather conditions, ranging from rain to bitter cold.
“Avalanche will keep our team warm, dry and comfortable so they can focus on their racing. We’re thrilled and honoured to be working together.”
Financial details of the agreement were not released, however, the deal is estimated to be worth a low six-figure sum annually.
USA Luge – Avalanche Skiwear