- Ralph Lauren now a partner of three of tennis’ four Grand Slams
- Australian Open uniforms to be made from yarn derived from recycled plastic
American fashion label Ralph Lauren has been named the official outfitter of the Australian Open.
Starting with the 2021 tournament, the long-term, global partnership will see Ralph Lauren dress all on-court officials at the hard-court Grand Slam, including ball boys, ball girls and chair umpires.
The specially designed apparel and accessories, which include polo shirts, shorts, skorts and caps, will be made from yarn derived from recycled plastic bottles in line with Ralph Lauren’s sustainability efforts.
The partnership will provide Ralph Lauren with exposure in key markets such as Australia and Southeast Asia, as well as globally, with last year’s Australian Open reaching 900 million homes daily across more than 215 territories.
“The Ralph Lauren style and sophistication will bring a fresh new look to the Australian Open and the uniform designs reflect the contemporary, playful and premium AO brand,” said Australian Open tournament director Craig Tiley.
“Our shared commitment to excellence, innovation and creativity, along with a deep connection to history and tradition, form the base of this exciting new long-term partnership.”
The deal means that Ralph Lauren is now a sponsor of three of tennis’ four Grand Slams. The New York-headquartered company already holds partnerships with Wimbledon and the US Open.
Outside of tennis, Ralph Lauren’s portfolio of sports partnerships includes deals with the US Olympic and Paralympic teams, as well as with two of golf’s four major tournaments and the US Ryder Cup team.
The deal was announced in the same week that Tiley confirmed the state of Victoria will host all major tennis events in the run-up to the Australian Open to avoid issues around players moving between states and having to quarantine.
The 2021 Australian Open is scheduled to take place from 18th to 31st January.