- Eurosport first broadcast the Australian Open in 1995
- Lead-up events, including the Adelaide International, covered in deal
- Discovery to collaborate with Tennis Australia on lifestyle and entertainment content
Tennis Australia has struck a long-term broadcast rights extension with US media giant Discovery until 2031.
The agreement, which commences in 2022, will see Discovery-owned Eurosport show the Australian Open Grand Slam live and exclusively across Europe.
The contract includes all linear and digital rights, extending Eurosport’s association with the Australian Open to more than 25 years. The network first broadcast the tournament in 1995.
Eurosport will also hold exclusive rights to Australian lead-up events, including the Adelaide International ATP tournament.
The ten-year extension will also see Discovery leverage its various channels, platforms and brands, including the Discovery+ streaming service, which it says will help take the Australian Open to a ‘bigger and broader audience’ over the next decade.
In addition to serving up live action, Discovery will collaborate with Tennis Australia on a wide range of lifestyle and entertainment content designed to appeal to a wider audience.
“We have an incredible heritage in delivering leading tennis coverage for broad audiences enjoying Grand Slam events on our platforms, covering all the stories that matter on and off the court on whichever platform people choose to follow the tournament,” said Andrew Georgiou, president of sports, Discovery.
“Extending our relationship with the Australian Open on a long-term basis means we can take this even further, utilising the full breadth and depth of Discovery’s global channels, platforms and brands – including Eurosport and our streaming service Discovery+ – to work with Tennis Australia and reach new audiences, around new and different stories, to play an even bigger part in helping grow the tournament.”
Craig Tiley, chief executive of Tennis Australia and Australian Open tournament director, added: “For more than 25 years Eurosport has helped showcase the best of the Australian Open into Europe and we are delighted to extend and expand this historic partnership.
“We look forward to bringing our innovative coverage to life through Eurosport and Discovery’s free to air, subscription TV and multiple online destinations, and telling the stories of the players both on the court and beyond, both in January and throughout the year.”