Length of contract: 3 years | Annualised value: US$2.75 million | Overall value: US$8.25m
German car manufacturer Audi has extended its sponsorship of Bundesliga football club Hertha BSC for three more years, taking it through to the end of the 2011/12 season.
As part of the deal Audi will benefit from increased exposure on the perimeter hoardings and in the VIP area at Berlin’s Olympic Stadium.
Hertha BSC players will also continue to receive vehicles from the current fleet of available models.
“We are very happy with the partnership and have seen Hertha BSC deliver a superb sporting development,” said Markus Siebrecht, senior sales director of eastern regions at Audi.
“As a premium-brand manufacturer, it is important to us to cooperate with strong brands. For this reason, we’ve decided to renew our commitment beyond the current season.”
The club are also positive about the deal, Dieter Hoeneß, Hertha BSC general manager said:
“Around the world, Audi stands for sportiness and dynamism and is an outstanding partner for us to pursue our ambitious sporting goals as well as to continue developing the Hertha BSC brand.
“I am delighted that Audi will remain our exclusive partner until 2012.”