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The Association of Tennis Professionals (ATP) has penned a multi-year agreement with Waterdrop that designates the Austrian brand as the official hydration partner of the elite men’s tour.
Contract:
- Waterdrop signs up Novak Djokovic, Taylor Fritz and Danielle Collins as brand ambassadors
- Company’s reusable products will be available to players, staff and volunteers throughout ATP Tour events
- Courts will include hydration benches for players and stations for fans
- Partnership also includes gold partner designation, with a focus on sustainable hydration
Context:
The eco-conscious Waterdrop brand has prevented more than 30 million plastic bottles from entering circulation since the company was founded in 2015.
Comment:
“Reducing our plastic use and unnecessary CO2 emissions are steps we must all take,” said Martin Murray, Waterdrop chief executive. “We are thrilled to see the best tennis players in the world using our bottles and hydration benches. It’s an important symbol for this on-going profound change in the industry.”
Coming next:
As part of the ATP Serves programme, the partnership will aim to reduce the tour’s overall environmental impact.
