ATP Cup secures domestic broadcast deal with Nine

FTA network also expands Australian Open coverage for 2020.

5 August 2019 Steven Impey

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The Nine Network, the Australian commercial broadcaster, has the first TV rights deal for the inaugural ATP Cup men’s tennis tournament to be played in Sydney, Brisbane and Perth early next year.

The package is part of an expanded tennis slate, which sees the broadcaster also extend coverage from the 2020 Australian Open Grand Slam, in Melbourne, to its free 9Gem digital TV multichannel, in addition to carrying every match via its NineNow network.

The new ATP Cup will be played between 3rd and 12th January will feature 24 teams from different nations competing for a US$15 million prize pot, the biggest outside of the four Grand Slams.

In addition to Nine’s coverage, the Association of Tennis Professionals’ (ATP) own over-the-top (OTT) service, Tennis TV, will also stream the tour’s newest event, created in partnership between the global men’s tennis governing body and Tennis Australia.

Tom Malone, Nine’s director of sport, said: “Last year, more than 14.4 million Aussies tuned in to our Summer of Tennis. In 2020 it will be even bigger.

“We will again bring a dynamic broadcasting approach to what is an unmissable festival of summer – delivering the matches, atmosphere and fun to Aussies to appeal more deeply to every type of fan, all the way from the fanatic to the festivalgoer.

“Not only we will have an additional two days of coverage on 9Gem, showing more matches on linear TV than in 2019, this is part of our expanded coverage which will capitalise on the great lead-in offered by the ATP Cup. This will build national momentum in the run-up to the hugely successful Australian Open.”

In June 2018, Nine secured exclusive rights to the 2019 Australian Open in a US$48.5 million deal with Tennis Australia. Those negotiations also featured Australia’s Seven Network, which had earlier agreed to sell its 2020 tournament rights to Nine for US$300 million.  

As the ATP Cup’s host broadcaster, Nine’s tennis portfolio also includes the Fed Cup and the revamped Davis Cup tournaments in November, followed by the Brisbane International, Hobart International and the new Adelaide International, which also feature in January.

Matt Granger, Nine’s director of sales for sports, said: “In 2019, we clearly demonstrated what we could do for marketers around the Australian Open with exciting new activations that delivered real results for brands likes Kia, Peters and Uber Eats.
“Next year’s tournament will be no different, with a range of bespoke solutions being developed for clients that seek to capitalise on the truly unique nature of tennis in January.”    

​The Nine Network, the Australian commercial broadcaster, has the first TV rights deal for the inaugural ATP Cup men’s tennis tournament to be played in Sydney, Brisbane and Perth early next year.

The package is part of an expanded tennis slate, which sees the broadcaster also extend coverage from the 2020 Australian Open Grand Slam, in Melbourne, to its free 9Gem digital TV multichannel, in addition to carrying every match via its NineNow network.

The new ATP Cup will be played between 3rd and 12th January will feature 24 teams from different nations competing for a US$15 million prize pot, the biggest outside of the four Grand Slams.

In addition to Nine’s coverage, the Association of Tennis Professionals’ (ATP) own over-the-top (OTT) service, Tennis TV, will also stream the tour’s newest event, created in partnership between the global men’s tennis governing body and Tennis Australia.

Tom Malone, Nine’s director of sport, said: “Last year, more than 14.4 million Aussies tuned in to our Summer of Tennis. In 2020 it will be even bigger.

“We will again bring a dynamic broadcasting approach to what is an unmissable festival of summer – delivering the matches, atmosphere and fun to Aussies to appeal more deeply to every type of fan, all the way from the fanatic to the festivalgoer.
“Not only we will have an additional two days of coverage on 9Gem, showing more matches on linear TV than in 2019, this is part of our expanded coverage which will capitalise on the great lead-in offered by the ATP Cup. This will build national momentum in the run-up to the hugely successful Australian Open.”

In June 2018, Nine secured exclusive rights to the 2019 Australian Open in a US$48.5 million deal with Tennis Australia. Those negotiations also featured Australia’s Seven Network, which had earlier agreed to sell its 2020 tournament rights to Nine for US$300 million.  

As the ATP Cup’s host broadcaster, Nine’s tennis portfolio also includes the Fed Cup and the revamped Davis Cup tournaments in November, followed by the Brisbane International, Hobart International and the new Adelaide International, which also feature in January.

Matt Granger, Nine’s director of sales for sports, said: “In 2019, we clearly demonstrated what we could do for marketers around the Australian Open with exciting new activations that delivered real results for brands likes Kia, Peters and Uber Eats.
“Next year’s tournament will be no different, with a range of bespoke solutions being developed for clients that seek to capitalise on the truly unique nature of tennis in January.”