Atlanta Falcons
The National Football League’s (NFL) Atlanta Falcons will open a new, 9,500 square foot production facility at their Flowery Branch training facility in November.
Ticketmaster has signed up as naming rights partner for the new media studio, which will produce a wide variety of different types of content involving Falcons players and staff.
Ticketmaster Studios has been drawn up to bolster the Falcon’s entire content production and delivery workflows. The multimillion dollar, in-house complex will comprise of several broadcast studio spaces, including one for recording podcasts, other audio booths, individual control rooms, an interview room and workstations.
The main studio space will be used for TV-style analysis content featuring Falcons reporters, with touchscreens and broadcast standard technical equipment.
The podcast studio will also offer multi-camera production capability, opening up the possibility of recording simultaneous content projects. A second studio will be used for additional photographic and other types of video production.
“The Falcons strive to be leaders in the industry in social and digital engagement while bringing compelling and impactful content to our fans and value to our corporate partners,” said Brett Kewkes, executive vice president and chief brand and communications officer at AMB Sports & Entertainment (AMBSE).
“As sports consumption continues to evolve, the demand for captivating content continues to increase and in order to capitalise on fan thirst for Falcons content, it was imperative that we create the infrastructure for our digital teams to deliver on that demand.”
Clay Luter, executive vice president and co-head of sports at Ticketmaster, added: “Whether we are pioneering new product to improve ticketing, or supporting our partners in reaching fans in new, innovative ways delivering timely information and relevant content, we continually seek to evolve the overall fan experience.
“AMB Sports and Entertainment are relentless innovators. They consistently raise the bar by staying attuned to the wants and needs of fans. Ticketmaster Studios is yet another example of AMBSE meeting fan needs, creating rich content to enhance the gameday experience.”
