Major League Baseball’s (MLB) Atlanta Braves have named concrete manufacturer Quikrete as their first official jersey patch sponsor.
- Quikrete logo to be stitched on the Braves’ jersey sleeve
- Deal to run for the next five seasons
- Brand also gains significant presence at Truist Park and at the team’s spring training facility CoolToday Park, as well as plugins on the Braves Radio Network
The jersey patch sponsorship marks an expansion of the partnership between the Braves and Quikrete, with the firm already having advertising opportunities for the franchise’s radio station.
“With the visibility of this opportunity, it was important for us to engage a trusted partner, industry leader, and a company with a history of supporting the Braves and the Atlanta community,” said Derek Schiller, president and chief executive of the Braves.
The Quikrete jersey patch will be first seen on 19th May when the Braves face the Seattle Mariners.