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Aston Villa and Newcastle deals see eToro strengthen Premier League presence

Trading platform also extends partnership with Southampton.

27 August 2021 Rory Jones
  • Villa and Newcastle last partnered with eToro in 2019 and 2018, respectively
  • Wolves also announce tie-ups with AstroPay and Boyle Sports

Aston Villa and Newcastle United have become the latest clubs in English soccer’s top-flight to partner with multi-asset investment firm eToro.

The two sides have past history with eToro, which boasts over 20 million registered users worldwide. Villa previously partnered with the company for the 2019/20 season, while Newcastle were one of the platform’s first Premier League partners back in 2018.

Now, the pair have penned fresh deals with eToro for the ongoing 2021/22 campaign. Both agreements will see the firm gain brand exposure through various marketing opportunities, including matchday LED boards, media backdrops and digital rights.

Fellow Premier League outfit Southampton have also extended their partnership with eToro, having worked with the platform since 2018.

It means that eToro now has four Premier League clubs on its books, with Crystal Palace completing the line-up.

Since entering the Premier League sponsorship picture, eToro has gone on to partner with the likes of Tottenham Hotspur, Everton, Leicester City, West Ham, Brighton and Hove AlbionBurnley, West Bromwich Albion and Cardiff City.

In other English top-flight soccer partnership news, Wolverhampton Wanderers have announced global payment firm AstroPay as a new club sponsor for this season. The West Midlands outfit has also extended its deal with Boyle Sports, which will remain as the official betting partner for Wolves’ Molineux stadium for the ongoing campaign.

Aston Villa and Newcastle United have become the latest Premier League clubs to partner with multi-asset investment firm eToro.

soccer,Premier League,partnership,sponsorship
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