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Report: Aston Martin F1 in title sponsor talks with Cognizant

Deal would see BWT replaced at rebranded racing outfit.

17 December 2020 Ed Dixon

Getty Images

  • Aston Martin potentially switching to green livery to fit with British auto manufacturer
  • New title sponsorship would be team’s third in three years

The Aston Martin Formula One team are in advanced negotiations with professional services company Cognizant over a naming rights deal ahead of the 2021 season, according to Germany’s Motor-Sport Total.

The team, who are rebranding from Racing Point for next year, had Best Water Technology (BWT) as their title sponsor for 2020. Having worked with Racing Point since 2017, the Austrian water technology provider replaced gambling firm SportPesa, which walked away from its deal after a solitary year in the sport.

Though the report does not specify what the potential Cognizant deal would mean for BWT, a new title sponsor, the team’s third in as many seasons, would mark a fresh start for Aston Martin ahead of the next campaign. At the beginning of the year, the team announced they would be switching to their new moniker after major stakeholder Lawrence Stroll acquired a 20 per cent stake in the luxury car manufacturer.

The Canadian billionaire, whose son Lance drives for the team, is leading a consortium that will pump a reported UK£182 million (US$247 million) into the company, with the rest coming from issuing fresh shares to existing investors.

With BWT potentially out of the picture for 2021, Aston Martin could also switch to the iconic British racing green colour on its new Formula One cars. The team’s deal with BWT saw them sport a striking pink livery.

On the track, the team were pipped for third place in the Formula One constructors’ championship by McLaren at the season-ending Abu Dhabi Grand Prix. The difference in prize money between finishing third and fourth is reportedly in the region of UK£4 million (US$5.4 million).

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