AS Roma go live with Amazon club store

Italian soccer club make kits and merchandise available on ecommerce site.

2 October 2019 Sam Carp
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Serie A side AS Roma have become the latest European soccer team to launch an officially-licensed club shop on ecommerce website Amazon.

The move gives fans of the Italian soccer giants across Europe another way to purchase a wide selection of club products, including the team’s latest Nike kits and merchandise such as clothing, accessories and gifts.

All products have been incorporated into Amazon’s Prime offering, which means Roma supporters signed up to the service will receive their items in the quickest possible delivery times.

“We are excited to enable fans across large parts of Europe to shop easily for our products,” said Francesco Calvo, chief revenue officer at AS Roma. “One of our main goals is always to bring our services to the fans wherever possible – and thanks to Amazon we can offer them the most convenient product-ordering experience possible.

“Amazon is the most well-known and accessible marketplace in the world, and this agreement plays a very important role in the club's merchandising strategy.”

Other clubs that have already launched a club store on Amazon include Napoli, another Serie A side, German champions Bayern Munich and La Liga teams Seville, Real Betis and Espanyol.

On the pitch, Roma are fifth in Serie A after six games, and host Cagliari in their next fixture on Sunday.

Serie A side AS Roma have become the latest European soccer team to launch an officially-licensed club shop on ecommerce website Amazon.

The move gives fans of the Italian soccer giants across Europe another way to purchase a wide selection of club products, including the team’s latest Nike kits and merchandise such as clothing, accessories and gifts.

All products have been incorporated into Amazon’s Prime offering, which means Roma supporters signed up to the service will receive their items in the quickest possible delivery times.

“We are excited to enable fans across large parts of Europe to shop easily for our products,” said Francesco Calvo, chief revenue officer at AS Roma. “One of our main goals is always to bring our services to the fans wherever possible – and thanks to Amazon we can offer them the most convenient product-ordering experience possible.

“Amazon is the most well-known and accessible marketplace in the world, and this agreement plays a very important role in the club's merchandising strategy.”

Other clubs that have already launched a club store on Amazon include Napoli, another Serie A side, German champions Bayern Munich and La Liga teams Seville, Real Betis and Espanyol.

On the pitch, Roma are fifth in Serie A after six games, and host Cagliari in their next fixture on Sunday.

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