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Report: Arsenal and Visit Rwanda seal “UK£40m” sleeve sponsorship extension

New contract with the Rwanda Development Board set to run for four years.

17 August 2021 Ed Dixon
  • Arsenal and RDB first partnered in 2018
  • African nation’s tourist board also has deal with PSG
  • Meanwhile, Brentford confirm four-year kit renewal with Umbro

English top-flight soccer outfit Arsenal have signed a partnership extension with the Rwanda Development Board (RDB), according to Football.London.

If confirmed, the reported renewal will see the ‘Visit Rwanda’ logo continue to feature on the Premier League club’s left sleeve.

Arsenal and RDB initially teamed up back in 2018 with Visit Rwanda becoming the Gunners’ official tourism partner, as well as the club’s first sleeve sponsor. That contract was reportedly worth UK£30 million (US$41.4 million) over three years.

Football.London’s report added that the new agreement with RDB will run until 2025 and is worth up to UK£10 million (US$13.8 million) a year, meaning the Gunners stand to earn UK£40 million (US$55.2 million) over the course of the partnership.

It is also set to continue RDB’s involvement in European soccer after the organisation inked a three-year deal with Paris-Saint Germain (PSG) in 2019 for branding on the French soccer giants’ training kit.

Staying in the Premier League, Brentford have extended their kit supplier deal with UK-based sportswear brand Umbro until the end of the 2024/25 season.

The renewal will see Umbro continue to produce all on-pitch and training collections for Brentford’s playing squads, as well as sportswear for the Bees’ supporters, management staff and players.

The announcement extends a partnership that has been in place since the 2019/20 season. Prior to that, the pair also worked together during the 1975/76 campaign.

As well as Brentford, Umbro currently supplies kit to Burnley and West Ham United in the Premier League.

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