Aquafina to sponsor 2017 Pro Bowl

Water brand replaces USAA as presenting sponsor of NFL’s all-star game.

5 January 2017 George Dudley
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The National Football League (NFL) has announced that Aquafina will serve as the presenting sponsor of the 2017 Pro Bowl, the annual all-star game played between representative teams from the American Football Conference (AFC) and the National Football Conference (NFC).

The 2017 match will be played at the Camping World Stadium, Orlando on 29th January. The NFL has revealed that it will host various activations across the host city focusing on youth development during game week. Aquafina will have a strong brand presence at several NFL events, including the Pro Bowl 5k run, the parade of players in the Magic Kingdom at Disney World and the Pro Bowl Skills Showdown.

The PepsiCo-owned beverage replaces the United Services Automobile Association (USAA). The financial terms of the initial one-year deal have not been revealed.

“As we showcase the NFL’s best and celebrate the game of football across all levels, we are excited to partner with Aquafina for the first time,” said Renie Anderson, senior vice president of sponsorship and partnerships at the NFL. “Given our focus on youth and families at the Pro Bowl, Aquafina is a great brand fit for the reimagined event.” 

The 2016 Pro Bowl, played at the Aloha Stadium in Honolulu, was won by the Winston Moss-coached AFC team 49-27.  

The National Football League (NFL) has announced that Aquafina will serve as the presenting sponsor of the 2017 Pro Bowl, the annual all-star game played between representative teams from the American Football Conference (AFC) and the National Football Conference (NFC).

The 2017 match will be played at the Camping World Stadium, Orlando on 29th January. The NFL has revealed that it will host various activations across the host city focusing on youth development during game week. Aquafina will have a strong brand presence at several NFL events, including the Pro Bowl 5k run, the parade of players in the Magic Kingdom at Disney World and the Pro Bowl Skills Showdown.

The PepsiCo-owned beverage replaces the United Services Automobile Association (USAA). The financial terms of the initial one-year deal have not been revealed.

“As we showcase the NFL’s best and celebrate the game of football across all levels, we are excited to partner with Aquafina for the first time,” said Renie Anderson, senior vice president of sponsorship and partnerships at the NFL. “Given our focus on youth and families at the Pro Bowl, Aquafina is a great brand fit for the reimagined event.” 

The 2016 Pro Bowl, played at the Aloha Stadium in Honolulu, was won by the Winston Moss-coached AFC team 49-27.