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Angel City agree NIL deals with four athlete influencers  

NWSL team target engagement with local social media stars.

25 April 2022 Rory Jones

Getty Images

  • First ambassadors include UCLA gymnast Jordan Chiles and USC golfer Amari Avery
  • Athletes to attend games, feature in club content and create social posts

The National Women’s Soccer League’s (NWSL) Angel City have signed name, image and likeness (NIL) deals with four female athletes from the local Southern California area to become ambassadors of the club.

Two are student athletes, with University of California, Los Angeles (UCLA) gymnast Jordan Chiles signing alongside University of Southern California (USC) golfer Amari Avery. In addition, Angel City have agreed deals with wheelchair basketball star Luzi Skye and skateboarder Bryce Wettstein.

The Angel City ambassadors will attend the team’s home matches at the Banc of California Stadium and interact with fans on social media.

The four influencers will also produce content on Instagram and TikTok, as well as being involved in the club’s social media output. In addition, they will attend community events and have signed up to volunteer at Angel City’s outreach events.

The club briefed agency giant Wasserman with securing the partnerships as they sought to capitalise, in part, on the change in student-athlete NIL policies last year.

“We are always looking for pathways to support and promote female athletes and grow the reach of Angel City to deliver more impact to our fans, community and city,” said Julie Uhrman, president and co-founder of Angel City.

“As the sports community in Southern California has embraced us, we want to give back and highlight incredible young female athletes. By partnering with these young women, who are at the top of their respective sports, we can give them a platform to grow their brands and their likeness and benefit from their support for Angel City FC and our players.”

Lindsay Fitzgerald, vice president of women’s sports and The Collective at Wasserman, added: “Through the first year of NIL representation, we have found multiple ways to increase visibility to student athletes and positively impact their careers as a result.

“This inaugural class of ambassadors will hopefully benefit from the platform and resources ACFC can provide, and we’re happy to assist in making the program possible.”

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