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Amazon Web Services turns to Twitch tech for interactive video streams

Users now able to add live and interactive video in their mobile and web apps in minutes.

16 July 2020 Ed Dixon

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  • Amazon IVS to have ‘less than three seconds’ latency
  • Virtual chats, votes, polls and Q&As included as interactive features
  • New service won’t compromise video quality or increasing buffering

Amazon Web Services (AWS) will utilise the technology for Twitch, Amazon’s gaming-focused streaming platform, for a new distribution solution enabling users to set up live, interactive video streams via web or mobile applications.

Amazon Interactive Video Service (Amazon IVS), which was made available on 15th July, will deliver live content with a latency that AWS claims ‘can be less than three seconds’, which is significantly lower than the 20 to 30 second delays common with digital video streaming.

Users can configure and stream live video through their own website or mobile application, with scalable delivery that supports millions of concurrent viewers globally. 

Amazon IVS customers can also build interactive features into their live streams, including virtual chat spaces, votes and polls, moderated question and answer sessions, and synchronised promotional elements.

There are no additional charges or upfront commitments required to use Amazon IVS, and customers will only pay for video input to the service and video output delivered to viewers.

To get started, users will need to send their live video to Amazon IVS using standard streaming software like Open Broadcaster Software (OBS). Amazon IVS ingests the video, before automatically transcoding and optimising it, then makes it available for live delivery across AWS-managed global infrastructure in seconds using the same video transfer technology Twitch uses for its live streaming service.

The new offering will look to provide content creators and developers with the ability to give their audiences a consistent, low-latency live streaming experience across different viewing platforms and devices, without compromising video quality or increasing buffering.

“Customers have been asking to use Twitch’s video streaming technology on their own platforms for a range of use cases like education, retail, sports, fitness, and more,” said Martin Hess, general manager of Amazon IVS.

“Now with Amazon IVS, customers can leverage the same innovative technology that has taken Twitch over a decade to build and refine. Any developer can build an interactive live streaming experience into their own application without having to manage the underlying video infrastructure.”

Amazon Web Services (AWS) will utilise the technology for Twitch, Amazon’s gaming-focused streaming platform, for a new distribution solution enabling users to set up live, interactive video streams via web or mobile applications.

Amazon Interactive Video Service (Amazon IVS), which was made available on 15th July, will deliver live content with a latency that AWS claims ‘can be less than three seconds’, which is significantly lower than the 20 to 30 second delays common with digital video streaming.

Users can configure and stream live video through their own website or mobile application, with scalable delivery that supports millions of concurrent viewers globally. 

Amazon IVS customers can also build interactive features into their live streams, including virtual chat spaces, votes and polls, moderated question and answer sessions, and synchronised promotional elements.

There are no additional charges or upfront commitments required to use Amazon IVS, and customers will only pay for video input to the service and video output delivered to viewers.

To get started, users will need to send their live video to Amazon IVS using standard streaming software like Open Broadcaster Software (OBS). Amazon IVS ingests the video, before automatically transcoding and optimising it, then makes it available for live delivery across AWS-managed global infrastructure in seconds using the same video transfer technology Twitch uses for its live streaming service.

The new offering will look to provide content creators and developers with the ability to give their audiences a consistent, low-latency live streaming experience across different viewing platforms and devices, without compromising video quality or increasing buffering.

“Customers have been asking to use Twitch’s video streaming technology on their own platforms for a range of use cases like education, retail, sports, fitness, and more,” said Martin Hess, general manager of Amazon IVS.

“Now with Amazon IVS, customers can leverage the same innovative technology that has taken Twitch over a decade to build and refine. Any developer can build an interactive live streaming experience into their own application without having to manage the underlying video infrastructure.”

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