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Amazon to integrate DraftKings odds into Thursday night NFL broadcasts

Multi-year agreement includes option to produce alternative betting stream for live games.

13 September 2022 Rory Jones

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Amazon and DraftKings will integrate the betting brand’s live odds into Prime Video’s Thursday night National Football League (NFL) broadcasts in the US as part of a new multi-year partnership.

Additional DraftKings’ content will be introduced around the streaming service’s Thursday night broadcasts, starting with Amazon’s first exclusive domestic NFL game on 15th September when the Los Angeles Chargers host the Kansas City Chiefs at SoFi Stadium.

All 15 of Amazon’s NFL broadcasts during the 2022 season will feature DraftKings content, with the gambling firm set to introduce betting insights and dedicated offerings specific to the games, which will be available to punters in states with legal betting via the DraftKings Sportsbook. DraftKings is one of the NFL’s three lead betting domestic partners

According to Sportico, the deal also legislates for both partners to deepen their relationship with new collaborations, such as an alternate betting stream.

“The NFL season is the most active time of year for our customers, so collaborating with one of the world’s leading technology brands in order to offer engaging content to viewers of TNF on Prime Video is a tremendous opportunity for DraftKings,” said Stephanie Sherman, DraftKings chief marketing officer.

“Prime Video is an innovator in live content and we both have a similar focus on constantly improving our customers’ experiences. We look forward to working with Amazon to bring millions of viewers a premium and enhanced experience during TNF on Prime Video all season long and for years to come.”

Danielle Carney, head of NFL sales at Amazon Ads, added: “We are thrilled to collaborate with DraftKings to bring fans more insights and excitement as part of the TNF viewing experience.

“DraftKings content will contribute to lively pregame discussions, fan engagement and, perhaps, some bold predictions from our on-air talent.”

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