Amazon’s NFL coverage gets interactive replays

New tool enables viewers to select and re-watch key moments in real-time.

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  • Twitch gets own alternative feeds for live Thursday night games
  • Gaming-centric streaming platform also adds additional NFL content

US ecommerce giant Amazon has added new interactive features and content to Prime Video ahead of the streaming service’s first National Football League (NFL) broadcast of its renewed streaming deal.

To mark the new broadcast partnership for Thursday night games, which extended earlier this year and covers more than 200 countries, Prime is introducing a new feature to its X-Ray tool allowing users to select and watch their own replays during games for the first time.

With Amazon’s first NFL broadcast of the 2020 season on 8th October also being offered on Twitch, more dedicated content is being made available on the gaming-centric streaming platform. During live games Twitch users will have access to the ‘NFL Next Live’ alternative feed.

Amazon has also announced that Prime Video and NFL Films will produce a weekly slate of original content to air on Twitch. They include NFL Comment Box, an interactive show airing on Mondays, and The NFL Machine, which focuses on archival content and will stream on Wednesdays.

Other in-game audio options for Amazon’s live broadcasts include the all-female commentary team of Hannah Storm and Andrea Kremer, as well as a new ‘Scout’s Feed’ option highlighting insights from NFL draft specialists Bucky Brooks and Daniel Jeremiah.

“We are always looking for ways to delight customers and enhance the value of a Prime membership and are thrilled to bring Thursday Night Football back to Prime Video and Twitch for a fourth season,” said Marie Donoghue, Amazon’s vice president of global sports video.

“We know these are unusual times and have developed a wall-to-wall line-up of exclusive features and original content from across Amazon that prioritises real-time data and insights, provides expert analysis, and given fanatic and casual football fans alike access to more games, more talent, and more options than ever before.”

US ecommerce giant Amazon has added new interactive features and content to Prime Video ahead of the streaming service’s first National Football League (NFL) broadcast of its renewed streaming deal.

To mark the new broadcast partnership for Thursday night games, which extended earlier this year and covers more than 200 countries, Prime is introducing a new feature to its X-Ray tool allowing users to select and watch their own replays during games for the first time.

With Amazon’s first NFL broadcast of the 2020 season on 8th October also being offered on Twitch, more dedicated content is being made available on the gaming-centric streaming platform. During live games Twitch users will have access to the ‘NFL Next Live’ alternative feed.

Amazon has also announced that Prime Video and NFL Films will produce a weekly slate of original content to air on Twitch. They include NFL Comment Box, an interactive show airing on Mondays, and The NFL Machine, which focuses on archival content and will stream on Wednesdays.

Other in-game audio options for Amazon’s live broadcasts include the all-female commentary team of Hannah Storm and Andrea Kremer, as well as a new ‘Scout’s Feed’ option highlighting insights from NFL draft specialists Bucky Brooks and Daniel Jeremiah.

“We are always looking for ways to delight customers and enhance the value of a Prime membership and are thrilled to bring Thursday Night Football back to Prime Video and Twitch for a fourth season,” said Marie Donoghue, Amazon’s vice president of global sports video.

“We know these are unusual times and have developed a wall-to-wall line-up of exclusive features and original content from across Amazon that prioritises real-time data and insights, provides expert analysis, and given fanatic and casual football fans alike access to more games, more talent, and more options than ever before.”