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Tom Brady, Giannis Antetokounmpo and Alex Morgan join US$75m Alt funding round

Spearhead Capital among several private equity firms backing digital sports memorabilia trading platform.

15 November 2021 Rory Jones

Getty Images

  • Kevin Durant and Larry Fitzgerald previously invested in memorabilia company
  • Alt raised US$31m in series A funding round in March

Digital sports memorabilia trading platform Alt has raised US$75 million in a series B funding round, with several high profile athletes among its new investors.

National Football League (NFL) icon Tom Brady, two-time National Basketball Association (NBA) MVP Giannis Antetekounmpo, and US women’s national team soccer star Alex Morgan all joined the round.

In addition to the individual investors, several private equity firms also put up funding, with US-based Spearhead Capital leading in that regard. Vibe Capital, Seven Seven Six, Breyer Capital, Shrug Capital and Apollo Group all also put up funding.

Having initially started out as a sports card trading platform, Alt since decided to venture into other markets, including non-fungible Tokens (NFTs).

Earlier this year Alt raised US$31 million for for its alternative asset platform, which allows users and collectors to trade cards, and have them stored safely, with NBA All-Star Kevin Durant, as well as NFL legend Larry Fitzgerald buying in.

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