Alisha Lehmann first female athlete to sign Prime endorsement deal

Swiss soccer star Alisha Lehmann has become the first female brand ambassador for sports drinks brand Prime.

Confirmed:

• Lehmann joins Manchester City striker Erling Haaland and Ultimate Fighting Championship (UFC) fighters Israel Adesanya and Alex Volkanovski as a Prime-sponsored athlete
• Prime co-founded by social media influencers JJ ‘KSI’ Olatunji and Logan Paul

Context:

Already the most followed female soccer player on Instagram, Lehmann was the most engaged with athlete across social media at the 2023 Fifa Women’s World Cup, with 18.9 million more engagements than the next closest player, according to sports marketing agency Redtorch. Ahead of the tournament, SponsorUnited had already ranked the 24-year-old as the most engaging women’s soccer player. 

Prime, meanwhile, deepens its soccer ties which, in addition to Lehmann and Haaland, includes deals with Arsenal, Barcelona and Bayern Munich.

Comment:

Coming next:

Having already signed several sponsorship deals this year, expect Prime to further increase its athlete and team roster.

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