Ajax bank on ABN AMRO extension

Dutch bank ABN AMRO has extended its long-standing partnership with Eredivisie champions Ajax Amsterdam.

21 November 2014 Michael Long
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Dutch bank ABN AMRO has extended its long-standing partnership with Eredivisie champions Ajax Amsterdam.

Under the renewal the bank has agreed to invest an average of €2.55 million (US$3.2 million) per year in the team for the next three and half years, up until 30th June 2018.

An Ajax statement also said that the contract, which designates ABN AMRO as the club's 'Partner of the Future', includes a ‘variable component’ of up to €300,000 (US$375,000) each year.

ABN AMRO’s investment will be primarily directed towards Ajax’s Toekomst sports complex, their youth academy and their women’s side.

ABN AMRO branding will also continue to feature vertically on those team's playing shirts, having previously held the position for the men's first team squad from 1991 to 2008.

Edwin van der Sar, the former Ajax goalkeeper who now works as the club’s director of marketing, said the new deal “fits well with our ambitious plans for the future”, adding: “Ajax and ABN AMRO have known each other for years and I am glad that we will work closely again.”

Ernst Boekhorststraat, the sponsorship manager at ABN AMRO, added: “The Ajax youth academy is a concept in international football. We are proud that the name ABN AMRO is connected to it.

“This partnership fits perfectly with the sponsorship policy at ABN AMRO, where talent and building community partnerships is central.”

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