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The esports division of Dutch soccer club Ajax has extended its sponsorship deal with cable company Ziggo.
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Ziggo has been a partner of the Eredivisie side’s esports team for the last two years, during which time Ajax have won two eDivision championships.
As part of the extension, Ajax and Ziggo are hosting FIFA 19 tournaments, named ‘Ziggo eBattles’, where fans will compete against each other for a place at a grand final in December at the club’s Johan Cruyff Arena.
Ajax esports players will also wear custom Ajax merchandise as part of the new agreement.
Commercial director Menno Geelen said: “This FIFA 19 season we want, together with Ziggo, [to] organise more activities for our fans, and the updated weekly Ziggo eBattles are a good example of this.”
Ziggo has been the main sponsor of Ajax since 2015. The Dutch side returned to the Uefa Champions League group stage this year, recently beating Portuguese club Benfica 1-0 to stay top of Group E.
Sponsorship
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Bidding & Hosting
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Politics & Governance
Controversy in Serie B, the second tier of Italian soccer, has continued after a tribunal ruled the Italian Football Association (FIGC) was wrong to reduce the number of clubs in the division, following the latest appeal into the matter, after a number of clubs declared bankruptcy in the summer. Emergency meetings with the league are expected to take place this week.
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