A-League teams announce deals on eve of new season

Hyundai A-League champions Brisbane Roar have extended their sponsorship agreement with milk and dairy brand Pauls, while the Central Coast Mariners have renewed with Masterfoods.

5 October 2012 Michael Long
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Hyundai A-League champions Brisbane Roar have extended their sponsorship agreement with milk and dairy brand Pauls, while the Central Coast Mariners have renewed with Masterfoods.

As a community partner of the Roar, who kick off their new 2012/13 campaign away to Perth Glory on Sunday 7th October, Pauls will continue to title sponsor the Roar Active Program (RAP), a junior club and school programme aimed at getting kids active.

According to the club, Pauls’ investment will help to expand the programme throughout Queensland. Pauls is one of four Roar partners that support the programme. The others are The Coffee Club, Brisbane Airport Corporation and Puma.

Brisbane Roar strategic partnerships manager Steve Guise said: “There is a strong natural fit between Brisbane Roar and Pauls on a number of levels. We share a strong community focus, a commitment to staying active and healthy and a common interest in supporting the next generation”.

Emma Coaldrake, senior product manager at Pauls, added: “Pauls is proud to extend our partnership with the Brisbane Roar this season, and in particular to be involved with the Roar Active Program, which is all about promoting healthy and active lifestyles to Queensland children.”

“Pauls has been a proud Queensland brand for more than 70 years, so we’re very excited to be supporting the Queensland community and reaching over 50,000 kids through this partnership.”

Meanwhile, the Central Coast Mariners have been boosted ahead of their opening clash with Western Sydney Wanderers on Saturday 6th October. Mars Food Australia has increased its commitment to the club, with its Masterfoods brand becoming the team’s front-of-shirt sponsor.

Mars Food Australia has been a sponsor of the Mariners since the very first A-League season in 2005/06. The company’s factory is located near to the Mariners’ training and administrative headquarters in Tuggerah, NSW.

Central Coast Mariners chairman Peter Turnbull said of the deal: “We are understandably delighted and proud to have a local, recognisable and well-established company on the front of our kits for the 2012/13 Hyundai A-League season.”

“We are coming off arguably our most successful season in history, and with the A-League currently experiencing unprecedented exposure and appeal, we envisage being able to achieve strong exposure for the Masterfoods brand this season.”

Mariners/Roar – Pauls/Masterfoods