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50 Most Marketable 2014 – Rory McIlroy


19 May 2014 Michael Long

Rory McIlroy – British, 25, Golf (3)

Having set out under a weight of public expectation, following his heavily publicised endorsement deal with Nike Golf, McIlroy endured a difficult 2013 season. Whilst the 25-year-old came of age commercially last year, scoring mega-deals with Nike, Bose and Omega, he struggled desperately for form and failed to win a single event on the PGA Tour.

McIlroy’s quest for consistency in his game was not helped by the numerous high-profile issues that seemed to plague his life away from it. The Northern Irishman became embroiled in two well-documented legal disputes, one, now settled, with ex-sponsor Oakley and the other with his former management company Horizon Sports. The turn of the year, however, brought with it a turn of fortune for the young golfer.

Now represented by his own agency, Rory McIlroy Incorporated (RMI), and engaged to long-term partner Caroline Wozniacki, McIlroy registered top-ten finishes in five of his first seven events in 2014. With two Ryder Cups and an Olympic Games on the horizon, the coming years hold much in store for McIlroy, and whether representing Great Britain or Ireland when golf ends its Olympic hiatus in 2016, he will gain exposure to a vast and potentially lucrative new market. McIlroy remains one of golf’s hottest properties and, 13 years the junior of Nike stablemate Tiger Woods, has time on his side as he seeks to continue where he left off in 2012 and become the standout champion that his sport so badly craves. OM

Rory McIlroy most marketable Rory McIlroy {filedir_27}24 Rory McIlroy.jpg

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