The San Francisco 49ers have named data storage company Violin Memory as the first founding partner of its under-construction new stadium in Santa Clara.
The company, itself based in California, has signed a 'long-term' agreement to be the exclusive data storage supply provider for the 68,500 capacity, US$1.2 billion stadium that will open in 2014.
It will also provide data storage services for the team's current stadium, Candlestick Park.
“The 49ers are creating strategic partnerships with some of the world’s most innovative companies to showcase a world-class fan experience,” said 49ers chief executive Jed York.
“Our major stadium partnerships are built on a platform of sustainability and technology. Violin Memory is one of the first founding partners and the company’s flash Memory Array systems will be critical to achieving our goals.”
As part of its founding partner status Violin Memory will have exclusive branding in the new stadium's suite tower, which will house all hospitality areas.
Dr. Donald Basile, chief executive of Violin Memory, said, “Today is a historic day in our company's evolution as we become the 49ers’ preferred partner for data storage.
“The 49ers will utilise our products to deliver an enhanced fan experience.”
No financial terms were officially released but once all elements of the deal are totted up it is expected to have a significant seven figure value.
In April 2011 the sports division of Creative Artists Agency (CAA) were appointed by the 49ers to sell the naming rights to the venue.
San Fran 49ers – Violin Memory