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2023 Rugby World Cup adds Capgemini as official partner

Deal with World Rugby also covers the governing body’s annual awards.

7 September 2021 Rory Jones
South Africa are reigning Rugby World Cup champions
  • Capgemini is an existing a partner of men’s and women’s HSBC World Rugby Sevens
  • 2023 Rugby World Cup ticket sales have already passed one million

Ahead of the 2023 Rugby World Cup, French technology company Capgemini has agreed to become the digital transformation partner of rugby union’s global governing body. 

As part of this new deal with World Rugby, Capgemini will aim to enhance the fan experience and appeal of the sport through innovations both in stadia, as well as on digital and broadcast platforms.

Capgemini is already a partner of the HSBC World Rugby Sevens Series, acting as a global innovation partner.

In addition, Capgemini has become the presenting partner of the World Rugby Awards, for the men’s and women’s World Rugby Rankings, and the World Rugby Team of the Year.

With two years to go until the 2023 Rugby World Cup in France, more than one million tickets have been sold so far globally.

“This partnership is much deeper than a brand association”, said World Rugby chief executive, Alan Gilpin. “This is a purpose-driven relationship between our two organisations that share many common values. 

“It reflects our ambition to keep innovating and deepen our relationship with fans, enriching their experience by embracing new technology and digital platforms.

“Capgemini is the perfect partner to help us deliver this shared vision.”

Claude Archer, chief executive of France 2023, added: “As the model for international sporting events continues to evolve, the role of strategic partners has never been more important.

“We look forward to working with Capgemini on a number of meaningful projects that will contribute to the overall success and legacy of Rugby World Cup 2023.”

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