<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P36XLWQ" height="0" width="0" style="display:none;visibility:hidden">

100 Thieves valued at US$460m after US$60m funding round

Green Bay Ventures leads Series C round for esports organisation.

3 December 2021 Ed Dixon

Getty Images

  • New capital to support growth of 100 Thieves’ esports, entertainment and apparel businesses
  • LA-based company also planning to launch new businesses and make further acquisitions

US-based esports organisation 100 Thieves has raised a further US$60 million in new funding, taking its value to US$460 million.

The Series C round was led by Green Bay Ventures, with further support coming from existing and new investors including Breyer Capital, Aglae Ventures, Tao Capital, Willoughby Capital, and Artist Capital Management.

The fresh capital will support the growth of 100 Thieves’ esports, entertainment and apparel businesses, as well as the launch of new businesses and strategic acquisitions.

The funding tops off a busy year for Los Angeles-headquartered 100 Thieves. Notably, October saw the organisation make its first acquisition in a deal for gaming peripherals brand Higround.

100 Thieves, which was founded four years ago, also says it has experienced record growth in 2021. The company’s revenue for the year more than doubled compared to 2020, seeing 111 per cent top-line growth. 100 Thieves claims this makes it the fastest growing company amongst top gaming organisations.

The organisation boasts a community of over 100 million fans and has surpassed one million followers on Instagram, Twitter, YouTube and TikTok.

“Our performance in 2021 exceeded all of my expectations,” said Matthew Haag, founder and chief executive of 100 Thieves. “We have delivered on our core promise of elevating gaming culture while building a strong business and brand for the long term. 100 Thieves now has the capital to launch and acquire new companies that I know our community will love.”

Anthony Schiller, managing director at Green Bay Ventures, added: “100 Thieves has proven time and again over the past four years that it’s unlike any other company in gaming, sports, or entertainment.

“Their ambitious vision and ability to execute gave us the conviction that 100 Thieves is going to be the most important company in gaming culture over the next decade.”

1 / 2news articles read

Enjoying SportsPro content? Create your account and get enhanced access to all the latest stories.


Already have an account?