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50 Most Marketable 2023

SportsPro’s 50 Most Marketable Athletes enables sports marketers across the globe to make intelligent sponsorship and investment decisions quickly.

Now in its 14th year, this highly anticipated ranking considers the dynamic nature of athlete marketability in the digital age, applying an advanced science that goes beyond vanity metrics to measure which sports stars offer the most value to brands today.

In collaboration with NorthStar, our robust and multi-dimensional methodology has been developed to provide the most comprehensive assessment of athlete marketability in the sports industry. We have blended extensive data analysis, advanced social media monitoring, economic valuations, and qualitative research to bring you this definitive list of the Most Marketable Athletes of 2023