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Podcast | WTA president Micky Lawler on the past, present and future of the leading property in women’s sports

For Women's Sport Week, we share a conversation between SportsPro editorial director Michael Long and Micky Lawler, the president of the Women's Tennis Association (WTA). The interview, recorded as part of our special series to mark the WTA's 50th anniversary in June, covers the early days of the tour, its progression as a business and the direction of travel as women's tennis enters a new era.
13 July 2023 SportsPro
Podcasts
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Talking points:

  • The WTA’s foundation in 1973 (02:48)
  • Commercial partners involved in the tour’s growth (04:46)
  • The WTA’s purpose and the push for gender parity (06:43)
  • Setting the commercial benchmark for women’s sport (14:51)
  • Expansion into Asia and the tour’s future in China (18:53)
  • CVC’s investment and the creation of WTA Ventures (25:03)

Like what you hear? Discover more podcasts in our archive.

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Podcasts
Big Interview, Decision Makers, Global, Leadership, SportsPro Podcasts, Tennis, Women's Sport