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Podcast | The Champions League returns to Istanbul and a special report from the women’s final in Eindhoven

George Breare and Tom Bassam are back together for this week's podcast, discussing all things Champions League, plus we hear from SportsPro reporter Josh Sim who was lucky enough to attend the Women's Champions League final in Eindhoven.

8 June 2023 SportsPro
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Talking Points:

  • Wasn’t Istanbul supposed to host the final in 2021? (2:45)
  • How the tournament can bring in major sponsors (4:30)
  • Why it’s important for Uefa to get this event right (8:23)
  • Pepsi and creating an event around the final (10:17)
  • Looking back at the Women’s Champions League final (14:16)
  • Josh Sim dials in from Eindhoven (21:30)
  • Rachel Yankey on the growth of the Women’s Champions League (23:27)
  • PepsiCo chief marketing officer Mark Kirkham on how the brand is tapping into the women’s game (27:08)
  • How Gatorade is activating at the final (31:44)
  • Pre-match thoughts from the Philips Stadion (33:33)
  • Post-match reaction and a big picture perspective on the tournament (36:47)

(Note: At around 6min there is a mistaken mentions that Istanbul Airport will process 200 million flights per year, this figure actually refers to passengers)

Like what you hear? Discover more podcasts in our archive.

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