Talking Points:
- Wasn’t Istanbul supposed to host the final in 2021? (2:45)
- How the tournament can bring in major sponsors (4:30)
- Why it’s important for Uefa to get this event right (8:23)
- Pepsi and creating an event around the final (10:17)
- Looking back at the Women’s Champions League final (14:16)
- Josh Sim dials in from Eindhoven (21:30)
- Rachel Yankey on the growth of the Women’s Champions League (23:27)
- PepsiCo chief marketing officer Mark Kirkham on how the brand is tapping into the women’s game (27:08)
- How Gatorade is activating at the final (31:44)
- Pre-match thoughts from the Philips Stadion (33:33)
- Post-match reaction and a big picture perspective on the tournament (36:47)
(Note: At around 6min there is a mistaken mentions that Istanbul Airport will process 200 million flights per year, this figure actually refers to passengers)
