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StreamTime | Timo Lumme’s exit interview: The man who built the Olympics’ multi-billion dollar business

On this special episode of the StreamTime Podcast hosts Nick Meacham and Chris Stone are joined by Timo Lumme, who spent the last 18 years of his career working as the International Olympics Committee's managing director for the television and marketing services.

25 January 2023 SportsPro
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The podcast covers Lumme’s life and career, provding an insight into one of the most influential figures in the sports broadcast industry.

Talking points:

  • Lessons growing up – (1:17)
  • Favourite Olympic moments – (5:20)
  • A life-changing moment at Heathrow (15:37)
  • The Nike experience – (24:40)
  • Learnings from Quokka – (32:38)
  • Olympics and NBC deal – (38:55)
  • Olympic TOP programme – (50:00)
  • How streaming impacted the Olympic’s broadcast strategy (58:23)
  • What role does the Olympic Channel play (1:06:25)
  • What’s one thing you’d tell your younger self (1:14:13)

Timo Lumme was inducted into the inaugural SportsPro OTT Hall of Fame at the 2022 OTT Awards in Madrid.

Lumme’s achievements include the industry setting deal with NBC, building the highly successful TOP programme and launching the Olympic Channel. 

Like what you hear? Discover more podcasts in our archive

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