Talking points:
- What is Threads? (7:05)
- Should video content be the heart of your social media strategy? – (14:30)
- How should sports properties organise their digital teams?- (17:55)
- Can we place any real value on social media engagement metrics? – (22:24)
- Is the sports industry too reliant on social media? – (29:30)
- What is social media’s role in helping achieve revenue KPIs? – (42:04)
