On this week’s episode of the StreamTime Podcast, co-hosts Nick Meacham and Chris Stone are joined by Mike Falconer, strategy director at sports betting and data giant Sportradar.
During the episode the trio discuss the convergence of content, betting and commerce, and how this has led to a growing number of partnerships between media and tech companies. They also consider the impact hyper-personalisation will have on monetisation opportunities and offer predictions on the role Web3 could play in broadcasting in future.
Talking points:
05:20 – What to make of the convergence of content, betting and commerce companies
17:05 – How difficult is it to set up a sportsbook within a streaming platform?
22:30 – How will hyper-personalisation enable better monetisation opportunities?
32:15 – How can AI help solve the challenge of working with large data sets?
39:35 – The role Web3 could play in broadcasting
