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StreamTime | Disruptor sports: The OTT opportunity

On this episode of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone discuss the challenges and opportunities for emerging sports through OTT. This is followed by an interview with the president of the Drone Racing League Rachel Jacobson, vice president of strategy and new business development at the Professional Fighters League Allie Dinsmore, as well as the co-founder and chief executive of the Premier Lacross League, Mike Rabil, on how they have built their media distribution strategies.

2 August 2023 Nick Meacham
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Talking points:

  • How does the over-the-top (OTT) model offer non-premium sports a chance to access broadcast revenue? – (5:42)
  • How can new sports properties compete with established brands? – (13:42)
  • What advantages do new sports properties have when distributing their own content? (22:59)
  • What metrics should disruptor sports use to measure themselves internally and versus established sports? – (30:15)

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