To mark Women’s Sport Week across SportsPro’s platforms, Eoin Connolly speaks to Annie Panter, MD of ventures at Two Circles, about how women’s sport can maintain its commercial momentum.
She explores the most effective strategies for women’s sports bodies and their partners, and explains why rights holders need to focus on events and products that work to keep driving a virtuous cycle.
She also reflects on how women’s sport has changed since she won Olympic hockey bronze at London 2012, how the progress of powerful sports like soccer will affect the sector, and what can be learned from recent success stories.
