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Podcast | The business of the US Open, the PGA Tour bites back and the launch of TMRW Sports

Kirsten Corio, the USTA's CCO, joins SportsPro's George Breare and Tom Bassam to discuss this year's US Open.

1 September 2022 SportsPro
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Kirsten Corio, chief commercial officer at the US Tennis Association (USTA), takes some time out of her busy US Open schedule to join the podcast to discuss the Grand Slam’s data-led strategy.

Before Corio dials in from New York (19:48), SportsPro’s George Breare and Tom Bassam hit some of the headlines from the past week in the sports industry.

First up are the latest developments from the PGA Tour’s attempt to throw money at the LIV Golf problem, then some insight into what Tiger Woods and Rory McIlroy’s TMRW Sports venture could mean for the game, before a bit of discussion about what is happening in the world of online chess.

Corio then joins the pod to lift the lid on how the USTA is approaching its first US Open at full capacity since 2019, its data-led approach to business intelligence, and how artificial intelligence (AI) is being used across its operations.

The show closes out with some under-the-radar stories and a couple of listener questions.


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