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Podcast | The sports stories that defined 2021 and the evolution of SportsPro

Eoin Connolly chats with editorial director Michael Long about the stories that have defined the year gone by, from the Olympics to private investment.

22 December 2021 SportsPro
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In the final podcast of 2021, SportsPro editor at large Eoin Connolly has a reflective chat with editorial director Michael Long.

Mike picks out some of the stories he thinks have defined the year gone by, from the Olympic movement’s challenges to private investment, the integration of technology and the rise and rise of women’s sport.

He also lays out some of the ways in which the editorial project has adapted not just to the Covid crisis but a longer-term evolution in the sports industry and how media companies’ relationships with their audiences have changed as well.

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