<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P36XLWQ" height="0" width="0" style="display:none;visibility:hidden">

Podcast | Jonathan Licht on the evolution of Sky Sports and broadcast media

A special excerpt from the StreamTime Podcast, where Nick Meacham speaks to Jonathan Licht, managing director of Sky Sports.

26 April 2022 SportsPro
FOLLOW OUR PODCASTS google overcast castbox

In this special excerpt from the StreamTime Podcast, SportsPro chief executive Nick Meacham talks to Jonathan Licht, managing director of UK pay-TV powerhouse Sky Sports.

Licht reflects on the development of the Sky Sports offering through an era of rapid change in delivery and the rights market, explaining what the company has learned about sports broadcasting and audiences across three decades.  

He also reveals how the growth and diversification of the Sky group and platform has influenced its thinking about its consumer positioning, as well relationships with sports like the Premier League and Formula One and its own media competitors.

Like what you hear? Discover more insightful podcasts in our archive.

1 / 1insight articles read

You’ve reached your article limit for this month. Please create a free account to continue enjoying our content.


Have an account?