In this special excerpt from the StreamTime Podcast, SportsPro chief executive Nick Meacham talks to Jonathan Licht, managing director of UK pay-TV powerhouse Sky Sports.
Licht reflects on the development of the Sky Sports offering through an era of rapid change in delivery and the rights market, explaining what the company has learned about sports broadcasting and audiences across three decades.
He also reveals how the growth and diversification of the Sky group and platform has influenced its thinking about its consumer positioning, as well relationships with sports like the Premier League and Formula One and its own media competitors.
