Scott Tilton, co-founder and chief executive of data partner Hookit, explains the methodology behind the 50 Most Marketable (50MM) Brands and lays out its value for the sports industry.
This special 50MM edition of the podcast also considers why Nike and Adidas have been able to make such an impact in the industry, looks at the emergence of Dream 11, assesses how sponsors in different sectors are performing, as well as identifying the longer-term trends and lessons that brands should be acting upon.
