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Podcast | FIFA 22 and the meeting points between sport, culture and gaming

SportsPro's Eoin Connolly is joined by Richard Adelsberg and officer Owen Laverty of Ear to the Ground to dive into the ever-expanding influence of the FIFA gaming title.

1 October 2021 SportsPro
FIFA 22 is on the agenda as as the SportsPro Podcast dives into the ever-expanding influence of the EA Sports title.
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On the latest SportsPro Podcast, editor at large Eoin Connolly is joined by two guests from the award-winning Ear to the Ground agency, chief executive Richard Adelsberg and chief innovation officer Owen Laverty.

As EA Sports prepares to release FIFA 22, the latest edition of its all-conquering  videogame series, the pod discusses how that title and others like it have created communal spaces for fans, and what brands need to understand if they are going to add value. They also talk about the role of music and influencers, the importance of embracing play and participation, and the trends that are now shaping digital communities.

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