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Podcast | Castore’s Tom Beahon on building a sportswear contender

SportsPro editor at large Eoin Connolly talks to the CEO of the UK-based sportswear brand.

23 November 2021 SportsPro
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SportsPro editor at large Eoin Connolly talks to Tom Beahon, chief executive of fast-emerging sportswear brand Castore.

In this episode of the SportsPro Podcast they discuss Castore’s growth from a premium-focused startup to a company serving the likes of Rangers, McLaren, Newcastle United and the England cricket team. The brand’s chief executive also considers the challenges and scrutiny that come with meeting fans’ needs in those sports. The discussion moves on to working with his co-founder brother Phil Beahon to adapt the business after investment from the likes of British retail entrepreneurs Mohsin and Zuber Issa, the influence of early partner Sir Andy Murray, as well as finding a sustainable route to international expansion.  

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