Eoin Connolly is joined by SportsPro senior staff writer Ed Dixon and Steve Martin, M&C Saatchi Sport and Entertainment’s global chief executive, to preview a contentious Winter Olympics in Beijing.
They discuss how Covid-19 complications and allegations of human rights abuses against Uighur people in Xinjiang have dominated an uneasy build-up to Beijng 2022, and consider how the International Olympic Committee (IOC), its sponsors and broadcasters will move forward.
Then, China Sports Insider founder Mark Dreyer returns to give a perspective from the ground, look at the future of winter sports and the rest of the industry there.
Some personal news… the SportsPro Podcast has been nominated for a Sports Podcast Award. If you like what you hear, please vote for us in the Best Sports Business Podcast category here. Please note that you will have to register first.