Eoin Connolly and SportsPro digital editor Tom Bassam are joined by James English, managing partner for sport at Fuse, for a commercial preview of the Uefa Champions League final.
They discuss the work going on in Paris to deliver for the competition’s sponsors, and ask whether different formats for the concluding week could add value for partners, hosts and fans.
Then they explore how the Uefa Europa League and Europa Conference League have added depth to the continental season, and consider how the Uefa Women’s Champions League final could deliver progress for the sport.
